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Gold & bullion CRM

Gold & bullion sales, priced to live spot.

A CRM built for bullion desks — live metal pricing with your markup, AML on every client, certificates of ownership, insured logistics and a virtual terminal, all in one seat price.

AML & KYC built in QR certificates £70/seat, all in (beta — subject to change)
On a bullion desk
Live spot + your markupXAU/XAG repriced to the second
AML on every clientIdentity, sanctions & PEP screening
Certificate of ownershipQR-verifiable provenance
Insured, tracked deliveryVault to client, fully logged
Built for this desk

What changes when the system fits the asset.

Without Selllution

Prices go stale in spreadsheets

Reps quote from yesterday’s rate and margin leaks on every deal.

With Selllution

Every quote tracks live spot

Set your markup once; catalogue, quotes and public pages all reprice automatically.

Without Selllution

AML bolted on the side

Checks live in a separate tool, disconnected from the sale.

With Selllution

AML on the contact record

Run identity, sanctions and PEP checks in one click — and gate payment until they pass.

Without Selllution

Provenance is a paper trail

Buyers can’t verify what they’re holding.

With Selllution

QR certificate of ownership

Issue a verifiable certificate that scans back to a page proving authenticity.

In the platform

Everything this desk runs on, in one place.

Live metal pricing

Gold, silver and platinum wired to a live feed with your markup applied.

Certificates & provenance

Letters of provenance and certificates of authenticity with QR verification.

Insured logistics

Track every shipment vault-to-client with insured value and proof of delivery.

Payments & virtual terminal

Take card payments and run a virtual terminal without leaving the record.

AML & KYC

Customer due diligence with an append-only audit log.

Dialer & comms

Calls, SMS, WhatsApp and email in one inbox on the contact.

Built by operators, not adapted

You shouldn’t have to mould a CRM to your industry.

Every other platform is generic — you bend it, customise it and bolt tools on until it half-fits. There has never been a system built for bullion from the inside out. Selllution is. It’s built by people who have actually run these desks: our founders and operators bring over 25 years of direct, high-level experience selling in these markets — so the fields, workflows and compliance are already right, on day one.

25+years operating in these industries
Nonecustomisation needed to fit your desk
Day 1built for the asset, not adapted to it

Run your bullion desk on one system.

See Selllution running your desk's workflow — book a walkthrough or explore the live demo.